During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my professional journey. I learned the essence of company culture, something that KPA has always held at the highest pinnacle of importance and the reason that very few people ever leave. I[…]
Profound Customer Relationships: How I Learned It and Why Dealers Should Learn It, Too
By JDRucker Dealer Authority, Dealer Tips, General, Increasing Sales, Philosophy, Uncategorized Dec 06, 2013
Marketing Best Practices aren’t as Obvious as One Might Think
By JDRucker Automotive Consultation, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Dec 03, 2013
When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to realize that there are only two certainties: What worked yesterday may not[…]
Why We’re Betting High on Tumblr
By JDRucker Automotive Content, Dealer Tips, General, Uncategorized Dec 01, 2013
When we first started using Tumblr in my former company about six years ago, we had challenges finding the real value for dealers. Sure, it was a quick and easy blogging platform that had a growing community and the potential for greatness, but the community within Tumblr seemed to be heading away from our clients’[…]