Is it a sunroof or is it a moonroof? Yes. Do you sell 4×4 trucks or 4wd trucks? Yes. Are your customers searching for navigation or nav? Yes.
In the automotive industry, we often get caught up in jargon. We talk about things in ways that our customers simply do not. It’s natural. It’s never going to change. However, the way that we market our vehicles online definitely has to change, as Jasen Rice at LotPro points out very clearly in the video below:
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