One of the biggest reasons that we started Dealer Authority in the first place was because of the high level of smoke and mirrors used by many automotive digital marketing vendors. It’s not just during the sales process. Many of them seem to be addicted to doing everything they can to prove they’re delivering good[…]
Digital Marketing Snake Oil: How to Avoid It @SteveStauning
By JDRucker Automotive Consultation, Dealer Tips, General, Uncategorized Dec 31, 2013
Content Marketing is About Quality, Not Size
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, Dealer Websites, General, Uncategorized Dec 28, 2013
If you didn’t know who Bruce Lee or Kareem Abdul Jabbar were and the two were stacked up next to each other ready to fight, you’d probably put your money on the huge, muscular Jabbar rather than the miniscule Lee. In the incomplete movie, Game of Death, Lee beats Jabbar in a fight. It was[…]
We’re Looking for the Best of the Best Automotive Vendors
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Dec 26, 2013
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was easier that way and I would be able to pick up clients more quickly by not trying to build up a new name in the automotive industry. There was a problem[…]
Variations: An Important Bit of Advice from @LotPopAuto
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized, VDP Marketing Dec 26, 2013
Is it a sunroof or is it a moonroof? Yes. Do you sell 4×4 trucks or 4wd trucks? Yes. Are your customers searching for navigation or nav? Yes.
Volkswagen E-Golf Brings Affordability to Electric Vehicles
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 23, 2013
With an estimated range around 90 miles on a charge and a price tag expected to be in the low $30k range, the E-Golf, expected by the middle of 2014, is the type of car that could bring affordability to the electric vehicle market while the infrastructure is being put into place. If there’s a[…]
Make Your Search Marketing Perfect in 2014
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 23, 2013
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there’s simply no excuse for having a poor search marketing presence. Between SEO and the various advertising models available on search,[…]
Let’s face it. There’s nothing that has consistently spoken to lovers of American automotive speed over the decades than the Chevrolet Corvette. The release of the C7 Stingray has brought much-needed excitement to the brand and the proud family of sports cars and rightfully so. As you can see from this “family reunion”, there is[…]
2013 Social Media Stats Point to Changes in 2014
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Dec 22, 2013
Every year, we get a new batch of social media statistics that are intended to blow our minds from the sheer bulk of the industry. As the years pass, the mind-blowing aspects start to fade. We get it. Social media is huge. It’s getting bigger every day. In December every year and January the following[…]
Our Five Favorite @Ford Mustangs from Each Decade
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 21, 2013
For the past 50 years, Ford has been a dominant player in the world of American sports cars with their iconic Mustang lineup. The latest release, the 2015 coming next year, keeps the hits coming, something that has been constant other than an embarrassing stint in the late 70s and early 80s when they weren’t[…]
2014 Porsche 918 Spyder Hybrid – Yours for Under a Million Dollars
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 21, 2013
As supercars go, there aren’t a lot that can compare to the million-dollar 2014 Porsche 918 Spyder Hybrid. Yes, hybrid. It hits 60mph in 2.8 seconds and tops out at 211mph. This isn’t a hybrid for the sake of fuel efficiency – it’s the type of technology necessary to boost it up near 900-HP. We’re[…]