The world of automotive digital marketing has been in a constant state of flux since it started gaining popularity at the end of the last millennium. At first, many dealers were reluctant to embrace the digital age. It did not run parallel with the old methods of selling cars that relied on people who did not have a ton of information at their fingertips about cars, options, and pricing. Today, they can calculate down to the penny what a dealership paid for a vehicle and they use that information to their advantage.
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