It’s commonly overlooked. I wish I could say that it never happened to me, but after reviewing my Facebook pages and social media tools accounts, I realized that I had made the same error a couple of times. One thing is certain: I’ll (hopefully) never make the same mistake again. Leaving people as managers on[…]
Don’t Keep Ex-Employees and Ex-Vendors as Managers on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Nov 29, 2013
The Most Compelling Luxury Car Video Ever
By JDRucker Dealer Tips, General, Offbeat Car News, Uncategorized, Video Marketing Nov 28, 2013
I’m ashamed to admit that I didn’t see this video until just now. It’s old. Hundreds of thousands have seen it and its different variations on YouTube. Millions have probably seen it on television. I’m just seeing it now. Thankfully, it’s that impressive that even after all this time it should be revisited for its[…]
Highlight and Respond: The Best (though not easiest) Way to Get More Reviews
By JDRucker Dealer Tips, General, Reputation Management, Uncategorized Nov 26, 2013
There are plenty of techniques and services available to help businesses get more reviews on sites like Google, Yelp, and DealerRater. While these services often (but don’t always) work well to get more reviews, the cost to make it happen can often be used better budgeted elsewhere and the crutch that they create for your[…]
Dealer Authority Now Rocking Facebook, Twitter, Google+, and Pinterest
By JDRucker Dealer Authority, General, Uncategorized Nov 23, 2013
One of the first things that any company should do when they’re getting formed is to secure their appropriate social media profiles. LinkedIn and YouTube are musts to get going, but they don’t require much effort in the beginning. Foursquare is important for businesses with physical locations. Tumblr should be grabbed even if you’re not[…]
Psychology: The Reason Your Website Must Work Perfectly
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Nov 22, 2013
If a button here or a link there is broken, it’s not a big deal, right? Wrong.
OEM-Mandated Sites Don’t Have to Be Bad
By JDRucker Automotive Content, Automotive SEO, Dealer Websites, General, Uncategorized Nov 20, 2013
Depending on the manufacturers, many dealers are stuck with sites that they do not want. Some OEMs mandate sites or give a limited selection of vendors that are approved to build sites. This doesn’t have to be a bad thing if you do what you can to make it better.
Social Media Growth Shows No Signs of Slowing
By JDRucker Automotive Social Media, General, Infographics, Uncategorized Nov 17, 2013
There are certain silly statements that are often made by bloggers and marketing “gurus” from time to time. Sometimes, they post about them to get a rise out of people, often as a way of generating engagement and page views. Other times, changes are made that make their techniques stop working so they dismiss a[…]
Commenting is Not Good Link-Building but it isn’t Bad Either
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Nov 16, 2013
One of the oldest forms of link-building is blog commenting. On one hand, it has never been the best approach since all-too-often links that visible in blog comments are no-follow anyway and the sites that have dofollow plugins are often flooded with links to poor sites, potentially putting your links in a bad neighborhood. On[…]
New Google Ad Formats Shows them Testing the Mobilization of the Desktop
By JDRucker Automotive PPC, General, Uncategorized Nov 16, 2013
Every time Google makes a change to their advertising formats and placement, everyone rushes to the erroneous conclusion that they’re just trying something to get more ad clicks. This is not and rarely is the reason for their latest test models. There are definitely changes that they’ve made to promote their ads, but most of[…]
What the 2013 Search Ranking Factors Survey Tells Us About 2014
By JDRucker Automotive SEO, General, Uncategorized Nov 15, 2013
If there’s one thing you can count on about the Google search ranking algorithm, it’s change. The search giant tweaks and adjusts its search algorithm an average of more than once per day. The majority of these changes go completely unnoticed, but every now and then, they spring a search animal on us (Panda, Penguin,[…]
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