The automotive digital marketing world just got better as Christine Robertson from Checkered Flag Auto Group fame brings her proven set of skills, philosophies, and domination strategies to Dealer Authority clients as our new Director of Dealer Strategy.
She has been on the A-List of dealership leaders for several years now, building one of the most prolific and cutting-edge internet departments in the country. With over a decade of experience in automotive, she is bringing the talents that made her dealer group successful over to the Dealer Authority “awesomesauce” team.
“I’ve been following her career since my days with Dealer.com and have been amazed at how well her strategies worked for Checkered Flag,” said Dealer Authority CEO Tyson Madliger. “To say we’re excited to have her would be the understatement of the year.”
Christine’s expertise in content, search, and social will blend well with our core solutions while her experience with processes and procedures will help Executive Vice President Subi Ghosh develop a state-of-the-art consultation department. Most importantly, she brings an additional dimension that will help our clients reach new heights: video marketing. Christine has created some of the most effective video marketing campaigns in the automotive industry. Now, she’ll be bringing that expertise to dealers across the country.
As the eCommerce Director for the 11-brand group, Christine managed a centralized Business Development Team and oversaw all aspects of digital and social media marketing. She coordinated everything with traditional marketing efforts, identifying and vetting industries-leading technology and vendor partner companies. In addition, Christine was the face of Checkeredflag.com, producing hundreds of web videos and television commercials.
“As a nimble marketing company, it’s important for us to make smart decisions about every member of our team,” said Ghosh. “Christine exemplifies everything we look for in a team member. She knows the car business, she’s amazing at marketing, and she has a shared passion for success that fits in perfectly with our company.”
Her first responsibility once she has become acclimated with the company is to work with co-founder JD Rucker on delivering holistic search, social, and content marketing to Dealer Authority clients. There are many more things we can say about her, but we’ll let her speak for herself:
“I am a customer-focused car guy, with over a decade of time served,” said Robertson. “We paid a lot of ‘tuition’ over the years to learn what works and what doesn’t. It would’ve been nice to have a resource available, like Dealer Authority, to do the legwork in identifying best practices and vetting potential partners. Now, I’m a part of the solution dealers need, and I genuinely know what it’s like to walk in their shoes.”
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